Cookie Policy

1. Introduction

This Cookie Policy explains how LaunchMatrix Agency Inc. ("LaunchMatrix," "we," "us," or "our") uses cookies and similar tracking technologies on our website at launchmatrix.life (the "Site"). It should be read alongside our Privacy Policy and Terms of Service.

When you first visit the Site, a cookie consent banner appears offering three choices: Accept all, Reject all, or Customise. Non-essential cookies are not placed until you make an active choice. Your preference is stored locally in your browser and respected on subsequent visits.

2. What are cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to remember your preferences, maintain session state, and collect usage information. Similar technologies include local storage, session storage, and pixel tags. In this policy, "cookies" refers to all such technologies unless otherwise specified.

Cookies may be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining until they expire or you delete them). They may be "first-party" cookies (set by LaunchMatrix) or "third-party" cookies (set by external service providers).

3. Cookie categories we use

3.1 Essential cookies (always active)

Essential cookies are necessary for the Site to function and cannot be disabled through our cookie banner. They include:

• Consent storage: Records your cookie preference choice (Accept all, Reject all, or Customise selections) in local storage under the key "launchmatrix_cookie_consent." Duration: up to twelve months.
• Security cookies: Support HTTPS session integrity and protect against cross-site request forgery where applicable.
• Load balancing: If our hosting provider uses session cookies for traffic distribution, these ensure the Site remains accessible.

Essential cookies do not require consent under Canadian privacy guidance because the Site cannot operate without them.

3.2 Analytics cookies (optional — require consent)

If you select "Accept all" or enable Analytics in the Customise panel, we may use analytics cookies to understand how visitors interact with the Site. This helps us improve our orchestration grid content, navigation structure, and page performance. Analytics cookies may collect:

• Pages visited and time on page
• Referral source and search terms
• Browser, device, and approximate geographic region (derived from IP address)
• Navigation paths through the launch matrix resources

Analytics data is aggregated where possible and is not used to identify individual visitors for marketing purposes without separate consent. If you select "Reject all," analytics cookies are not placed.

3.3 Marketing cookies (optional — require consent)

If you select "Accept all" or enable Marketing in the Customise panel, we may use marketing cookies to measure the effectiveness of referral campaigns and partner channel traffic directed to the Site. Marketing cookies may:

• Track whether a visitor arrived from a partner link or campaign URL
• Attribute form submissions to referral sources
• Measure conversion from campaign landing pages

We do not use marketing cookies for third-party advertising networks or behavioural retargeting across unrelated websites. If you select "Reject all," marketing cookies are not placed.

4. Managing your cookie preferences

You can manage cookies in several ways:

• Cookie banner: Use Accept all, Reject all, or Customise when the banner appears on your first visit. To change preferences later, clear your browser's local storage for launchmatrix.life and revisit the Site — the banner will reappear.
• Browser settings: Most browsers allow you to block or delete cookies through settings or preferences menus. Blocking all cookies may affect Site functionality.
• Do Not Track: Our Site does not currently respond to Do Not Track browser signals, but our Reject all option achieves a similar outcome for non-essential cookies.

5. Third-party cookies

Some cookies may be set by third-party service providers that assist with hosting, analytics, or email delivery. These providers process data under contractual obligations consistent with PIPEDA. Third-party cookies are subject to the respective provider's privacy policies. We review our service providers periodically to ensure they meet our privacy standards.

6. Google Fonts

The Site loads Space Grotesk and Inter typefaces from Google Fonts. When your browser requests these fonts, Google may collect your IP address and technical browser information. This occurs regardless of cookie consent because fonts are loaded as part of page rendering. For details, see Google's Privacy Policy.

7. Changes to this policy

We may update this Cookie Policy to reflect changes in technology, legal requirements, or our cookie practices. The effective date at the top indicates the latest revision. Continued use of the Site after changes constitutes acceptance of the updated policy, subject to renewed consent where required for new cookie categories.

8. Contact

Questions about our use of cookies may be directed to:

LaunchMatrix Agency Inc.
1800 Argyle Street, Suite 600, Halifax, NS B3J 3N8, Canada
Email: [email protected]
Phone: +1 (902) 555-0141