Privacy Policy

1. Introduction

LaunchMatrix Agency Inc. ("LaunchMatrix," "we," "us," or "our") respects your privacy and is committed to protecting personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), Canada's Anti-Spam Legislation (CASL), and applicable provincial privacy statutes including the Nova Scotia Personal Information International Disclosure Protection Act where relevant.

This Privacy Policy describes how we collect, use, disclose, retain, and safeguard personal information when you visit our website at launchmatrix.life (the "Site"), submit inquiries through our contact form, communicate with us by email or telephone, engage our marketing services, or otherwise interact with LaunchMatrix as a prospective or existing client.

By using the Site or providing personal information to us, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described herein, please do not use the Site or submit personal information to us.

2. Scope and application

This Privacy Policy applies to personal information collected through the Site and in the course of providing our campaign launch matrix, orchestration grid, and related marketing services. It does not apply to third-party websites linked from the Site, which are governed by their own privacy policies. We encourage you to review the privacy practices of any third-party site you visit.

This policy applies to visitors, prospective clients, current clients, partners, and any individual whose personal information we process in connection with our business operations in Halifax, Nova Scotia, and across Canada.

3. Data controller information

The data controller responsible for your personal information is:

LaunchMatrix Agency Inc.
1800 Argyle Street, Suite 600
Halifax, NS B3J 3N8, Canada
Email: [email protected]
Phone: +1 (902) 555-0141
Business Number (BN): 801234567 RC0001
HST Registration: 801234567 RT0001
Nova Scotia Corporation Number: 1234567

Privacy-related inquiries may be directed to the email address above with the subject line "Privacy Inquiry."

4. Information we collect

4.1 Information you provide directly

When you complete our contact form, book a launch matrix session, request a proposal, or communicate with us, we may collect:

• First and last name
• Email address
• Telephone number (if provided)
• Company or organisation name
• Service interest selection
• Message content describing your campaign or inquiry
• PIPEDA/CASL consent confirmation and timestamp

When you engage our services, we may additionally collect billing information, project briefs, brand assets, campaign data, stakeholder contact details, and communications related to your orchestration grid engagement.

4.2 Information collected automatically

When you visit the Site, we may automatically collect certain technical information including:

• IP address (which may be considered personal information under PIPEDA)
• Browser type and version
• Operating system
• Referring URL and exit pages
• Pages viewed, time spent, and navigation paths
• Date and time of visit
• Device type and screen resolution

This information is collected through essential cookies and, if you consent, analytics cookies. See our Cookie Policy for details.

4.3 Information from third parties

We may receive personal information from referral partners, event registrations, or publicly available business directories when you have indicated interest in our services. We will only use such information in accordance with this Privacy Policy and applicable consent requirements.

5. Purposes of collection and use

We collect and use personal information for the following purposes:

• Responding to inquiries: To respond to contact form submissions, schedule launch matrix sessions, and provide information about our services.
• Service delivery: To perform campaign launch matrix design, orchestration grid build, timeline matrix management, asset lane production, and deployment grid services under contract.
• Client communication: To send project updates, matrix sync meeting invitations, deliverables, invoices, and account-related correspondence.
• Website operation: To operate, maintain, and improve the Site, including troubleshooting, security monitoring, and performance analysis.
• Analytics: To understand how visitors use the Site and improve content, navigation, and user experience (with consent for non-essential analytics).
• Legal compliance: To comply with applicable laws, regulations, court orders, and lawful requests from government authorities.
• Business records: To maintain accurate business, financial, and tax records as required by Canadian law.

We will not use your personal information for purposes materially different from those described above without obtaining your consent, except where permitted or required by law.

6. Legal basis for processing

Under PIPEDA, we process personal information based on:

• Consent: Your explicit consent when submitting the contact form (consent_pipeda_casl checkbox) or when agreeing to service terms.
• Contractual necessity: Processing required to perform services you have engaged us to deliver.
• Legitimate business interests: Operating and securing the Site, preventing fraud, and improving our services, balanced against your privacy rights.
• Legal obligation: Retaining records for tax, corporate, and regulatory compliance.

7. Consent

We obtain meaningful consent before collecting personal information. Our contact form requires you to actively check a consent checkbox confirming your agreement to PIPEDA and CASL terms — consent is never pre-checked. You may withdraw consent at any time by contacting us at [email protected], subject to legal or contractual restrictions on deletion.

Withdrawal of consent may limit our ability to respond to inquiries or continue providing services. We will inform you of any consequences before processing your withdrawal request.

8. Disclosure to third parties

We do not sell personal information. We may disclose personal information to:

• Service providers: Hosting providers, email delivery services, project management tools, and analytics platforms that process data on our behalf under contractual confidentiality obligations.
• Professional advisors: Lawyers, accountants, and auditors bound by professional confidentiality duties.
• Legal authorities: When required by law, court order, or to protect the rights, property, or safety of LaunchMatrix, our clients, or the public.
• Business transfers: In connection with a merger, acquisition, or sale of assets, with notice to affected individuals where required by law.

All third-party processors are required to protect personal information to a standard comparable to PIPEDA and to use it only for the purposes we specify.

9. Cross-border transfers

Some of our service providers may store or process personal information outside Canada, including in the United States. When personal information is transferred internationally, we take reasonable steps to ensure comparable protection through contractual safeguards and by selecting providers with appropriate security certifications. By using the Site and providing personal information, you acknowledge that your information may be processed in jurisdictions with different privacy laws than Canada.

10. Data retention

We retain personal information only as long as necessary to fulfil the purposes for which it was collected:

• Contact form inquiries: up to twenty-four months after last communication, unless a client relationship is established.
• Client project data: duration of engagement plus seven years for business and tax record requirements.
• Website analytics data: up to twenty-six months, aggregated where possible.
• Cookie consent records: up to twelve months, stored locally in your browser.

When retention periods expire, we securely delete or anonymise personal information.

11. Security measures

We implement reasonable administrative, technical, and physical safeguards to protect personal information against unauthorised access, disclosure, alteration, and destruction. Measures include HTTPS encryption on the Site, access controls limiting employee access to client data, secure password policies, and regular review of our security practices.

No method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any account credentials associated with our services.

12. Your privacy rights

Under PIPEDA, you have the right to:

• Access: Request access to personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete personal information.
• Withdrawal of consent: Withdraw consent for future processing, subject to legal limitations.
• Complaint: File a complaint with the Office of the Privacy Commissioner of Canada if you believe we have handled your personal information improperly.

To exercise access or correction rights, email [email protected] with sufficient detail to identify your request. We will respond within thirty calendar days, or notify you if an extension is required.

13. Cookies and tracking

We use cookies and similar technologies on the Site. Essential cookies are required for site operation and consent storage. Analytics and marketing cookies are used only with your consent via our cookie banner (Accept all, Reject all, or Customise). For full details, see our Cookie Policy.

14. Marketing communications

We send commercial electronic messages only with your express consent as required by CASL. Contact form consent covers our response to your inquiry. Separate express consent is required for ongoing marketing newsletters or promotional emails. Every marketing message includes an unsubscribe mechanism. You may unsubscribe at any time without affecting your ability to receive transactional or service-related communications.

15. Children's privacy

The Site and our services are directed at business professionals and are not intended for individuals under the age of eighteen. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete it promptly.

16. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The effective date at the top of this page indicates when the policy was last revised. Material changes will be posted on the Site with an updated effective date. We encourage you to review this policy periodically.

17. Contact and complaints

For privacy inquiries, access requests, consent withdrawals, or complaints:

LaunchMatrix Agency Inc. — Privacy Officer
1800 Argyle Street, Suite 600, Halifax, NS B3J 3N8, Canada
Email: [email protected]
Phone: +1 (902) 555-0141

If you are not satisfied with our response, you may contact:

Office of the Privacy Commissioner of Canada
30 Victoria Street, Gatineau, QC K1A 1H3
Toll-free: 1-800-282-1376
Website: www.priv.gc.ca